PPC Consultant Castle Douglas PPC otherwise known as pay per click is one of the quickest ways to get traffic to any Castle Douglas based business. My name is Stevie Morris and I'm PPC specialist helping Castle Douglas based businesses helping all types of companies in the area perform better with paid advertising in Google Ads, Bing and other PPC channels.
PPC results that can truly improve your business
Why Webmojo for your PPC
My name is Stevie Morris and I have been working with companies in towns and cities like Castle Douglas with pay per click advertising for a number of years, both as a freelancer and as an in house PPC manager. I have gained a huge amount of experience using paid ads to generate sales and leads. Generating revenue of well over 30 million with an average return of over 20x.
Why Use PPC
PPC gets you qualified traffic quickly, in a controllable manner. You can reach a wide or narrow audience depending on your approach. With effective conversion tracking in place paid advertising allows you to refine and improve your sales process and is not affected by the change in the search algorithms. With proper management paid search advertising is scalable. It is always our goal to put you in a position to make more money if you wish to.
What Does a PPC Consultant Do
A PPC specilist in Castle Douglas like myself will use the experience gained over managing paid ads to optimise your ppc account to perform brilliantly.
How I Work On Your PPC Campaign
This is not an exhaustive list on everything I do. PPC marketing is a mix of art and science. The art is writing compelling ads and using imagery in display advertising to get the click and the sale. The science is in analyzing the data and finding those profitable little nuggets that can turn a good adwords campaign into a fantastically profitable one.
Your competitors both locally in Castle Douglas and nationally are already advertising with PPC ads in the search engines and other platforms. By analyzing what they are already doing we can see what's working from them and then improve upon it for your advertising. The game is not to reinvent the wheel but to create a better wheel.
Keywords and phrases are the backbone of PPC so keyword research is key to a successful paid search campaign. We start out with relevant terms and use the data to narrow down the selection of keywords to the ones that bring in the most qualified prospects
The choice of channels is down to what your offering, some lend themselves better to certain products then others. Webmojo tends to focus on Google ads, Google shopping and lead generation so we don't use the social channel (other than retargeting) for example because most of our clients get better return for investment in search.
Writing PPC Ads
Writing the ads is a skill, we want to match the ad with the search terms but also with the landing pages at the same time we are matching the ad to the users intent. We will use different versions of the ads taking advantage of the most appropriate ad types that are offers such as responsive and expanded text ads
Once the landing pages have been constructed, the ads a written and the keywords are set up. We then set the bids and the budget and press go to launch the campaign.
During the first few weeks it is crucial that the new ppc campaign is watched closely we are looking for high spending keywords that are not converting, ads that are not being clicked
This is where the magic happens, taking what we have found from monitoring the ads we make changes in keywords, ads copy ,extensions, audances types of ads to improve performance.
Its not just a single task job, managing a PPC campaign and ads is an ongoing process. It has to be looked at constantly and adjustments made ongoing. By doing this the compound effect comes into play and campaigns perform better over time
Reporting is a very important part of the process.Giving you reports that are meaningfull and can tell you how your investment is paying off
What are the Different types of PPC Advertising
There are a few different types of PPC advertising the main ones being
All these channels will provide you with an opportunity to sell your product or service Depending on what you are advertising depends on which channel is best suited to your goal let's explain a few of your options
Search advertising is the most common use of PPC, this is due to its effectiveness. The reason search marketing is so effective is its very much a high intent based channel and what I mean by that, is when choosing what keywords trigger your ads you can match the user intent. If they are looking for a certain product and your ad shows and you are selling that product there is a high chance that you will make a sale.
Display ppc advertising is where you place an ad on a web property or website that is related to what you're selling. The adverts are often more graphical in nature or even video content.
Social Media Advertising
Social media is a fantastic way to reach new customers instead of targeting by keywords we target by interest and behaviour this allows us to not only retarget visitors to our website but also look at other users who may be in the market for our product or service. We can target via a large selection of criteria such as location, age search behaviour such as searching for a PPC agency in Castle Douglas
Retargeting is similar to the display advertising but you are advertising to someone who has been added to a specific audience. They get added to this audience by landing on your website or a certain page of your site we then place a small piece of tracking code onto their computer this allows us to show certain ads to certain people
Again a variation on display and retargeting but this time; if for example they have, clicked on your retargeting ad and performed a certain action filled out a form we would remove them from the retargeting list and add them to another audience and show them different advertising to get them into our sales funnel
Google shopping is a product squarely aimed at retailers who sell a product. Its extremely powerful and highly effective in matching people with the products they are searching for used for price comparison by shoppers
Pay Per Click Specialist In Castle Douglas
How long does it take for a PPC campaign to work
A PPC campaign will start getting traffic as soon as the ads are approved and running in the search engines the quality of that traffic will improve over time as more data is gathered the first 3 months of any campaign will be focused on gathering data and optimising the keywords, ads and landing pages I would suggest that if you want your ads and any other traffic you get to your website to convert better you look at a CRO (conversion rate optimisation ) campaign.
What is the cost of PPC Management
For an agency its normally 10% of ad spend with a minimum, Mine is £300 it can go up or down depending on the amount of time required to administer the account. Sometimes an internet marketing agency will have different pricing models examples being a pay per lead model where you only pay when you get a contact.
We Dont Use Account Managers
Let Us Explain Why
It's a little confusing because the person who manages your paid advertising is classed as an account manager but for this example let's call him or her a PPC Account manager, but there is another type of account manager whose job it is to manage you the client, acting as a go between. PPC account managers have a reputation of being a bit nerdy and are unable to talk in non geek, but we at Webmojo are bilingual and speak in plain English. We love to talk to our clients directly and get feedback on how the leads and sales are flowing. Uninterrupted communication between the person who runs your pay per click campaigns and you is essential for an effective PPC strategy
CONTACT Stevie Morris
OR CALL US
+44 (0)7410 907104
Ready for Action?
Ready to talk to someone. We offer a free consultation either at your premises or via online meeting.