PPC & Paid Ads

September 3, 2020
Googles Being Kind (to its shareholders)

Google has started sending out notifications to its AdWords users that it will stop showing search term data for "low search volume keywords" the ability to optimise ad accounts spend for non relevant search terms is key to having a well functioning Adwords account. But it seems that Google is trying to hide terms from […]

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September 1, 2020
New fees for Google Ads served in the UK and Other Countries

Ive just had this sent to my AdWords account it looks like Google is increasing its prices for the UK market Dear Customer,On 1 November 2020, Google will begin charging new fees for ads served in the United Kingdom, Turkey and Austria.New feesAs of 1 November 2020, we will begin adding a fee to your next invoice […]

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August 27, 2020
Why are My Ads Not Converting

So here’s the situation you’re running adds spending lots of money but the conversion rate is in the pan so low that a limbo dancer would find it a challenge to get lower. Why is it happening and most importantly what can you do about it. The first thing you want to check is that […]

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