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WebMoJo Website Design Case Study
The brief was to create a new site with a new domain.
First thing was to find out what the company wanted to achieve
- Set out our goals
- Build the site
What did the company want to achieve
The aim was to raise awareness of the company, provide information onwhat services they provide and gain customers via search engine traffic
Goal Setting
The first two goals are covered in the design and copy writing, the third involved using SEO principles on the site
Handy Tip
when your writing you copy for your web site think about what people would search for if they wanted your service and include the key words and phrases in you web site copy and remember people can miss spell words try to find common misspellings of your keywords and include them in your meta tags
Building the site
The site is a basic site with 5 pages with positive imagery and calls to action on the pages.
Before construction we investigated what keywords were being searched for, and then agreed upon a main key phrase which was "norwich electrician".
We implemented this "key phrase"within the copy and placed links to the site using this as anchor text in relevant places on the internet.
As you can see, for this term they are number two in the organic search on the 27 march 2008
Our long term goals for this site is to build inbound links to stabilise its position.
Note: this is a relatively new site with few inbound links so this placement may not be stable.
