For the dedicated web designer, designing a website is all about the look with considerations given to how well the design communicates the message. The use of graphics and typography is there to support the core communication. Many web designers come from a graphic design background and have a basic grasp of the code behind the design and may well depend strongly on web design packages such as Dreamweaver to help them produce the end product. Many of theses designers are able to produce designs that a visually breath taking
For the SEO its all about the traffic. Getting visitors to your site they rely on statistics and conversion rates. From a design point of view it’s all about making it easier for the search engines to crawl and index your website. The skills of good SEO’s should never be underestimated as they can help a business thrive by delivering targeted visitors, identifying search trends and even new markets.
SEO Web Design is …
When you combine these two disciplines, what you get is a web designer that can produce great looking websites while creating a design that is optimised to produce great search engine results.
On page optimisation is easer as the site structure is designed to place the most relevant content higher up in the page. As a rule of thumb, the closer to the top of a page a word or phrase is placed the more relevant it is.
The optimisation of the web design images this is done by the use of file names, title text and alt tags this can be used to support the overall website theme
Linking text optimisation
Optimising the way the pages are linked by the use of keyword rich links as opposed to generic terms like “home” or “about us”
I have done my best to lay out the basics of why SEO web design is so crucial to long term success of any website. As you can see there is more to web design then just making things look nice or just getting traffic. For a website to work it has to appeal to the senses as well as perform well. You have to strike a balance between the search engines and the user, stray to far one way and you cancel out the other.
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