Planning ahead in the world of SEO
When we place a site on the Internet. we assume that the magic Internet shepherd will show our potential customers the way to our fantastic new website. They will instantly fall in love with our product offerings and make us rich over night, shame we live in this reality and not that one.
SEO planting the seed
Search engine optimisation is like gardening we first place our tiny new website onto the internet, get a few incoming links to help it take root in the search engines and very soon we have our site being found for our site name.
Initially you may find that you start ranking quite well for some terms, you may even think to yourself that this SEO business is easy you don’t know what all the fuss is all about. My word of advice is don’t get comfortable you going to head down with a bump. When you first enter the search engines you get a new site boost giving the engines time to decide just where to place you. After a couple of weeks you suddenly start loosing rankings and drop into the depths of the SERP’s (search engine results page) the only exception to this rule would be if you are ranking for uncompetitive uncontested search terms.
The only way is up
After you have dropped,you may feel dejected and depressed but don’t loose hope, as the great Yazz said “the only way is up”.
Now is the time for some work I assume that your page’s are already optimised on page if not you need someone like me to do that part for you.
Then you need some incoming links not just any links but on topic links from web sites that are related to your business sector so if you sell grass seed get links from web sites that sell petrol lawnmowers for example. If you can get the link text to contain your target key phrases (these help a lot with the rankings ) I hope you see where I’m going with this.
It takes anywhere from 6 months to two years to get a website established in the SERP’s so if your planning on running a business on-line start plaining your website now.