What can an SEO Agency Do for the Smaller Business
The internet is the place where, with the right seo company the smaller business can compete with the big boys. Getting the right advice is essential to success and it may not cost as much as you think. An SEO consultants can give you the tools you need to push your business forward online. If your willing to do the work yourself you may find a 2 hour session is enough to get you on the right track
What an SEO consultant will provide for you
- Keyword Research
Identifying the right keywords is the basis of a well performing website. Choosing the wrong keywords and you may only get a few visitors or you may get hundreds who don’t buy anything. My take on this is, try to become the perspective customer, identify what they want and why they buy then tailor your content to them.
- Improve Your Site Structure
Site design can have a large impact on your on page SEO efforts your agency will be able to advise you on how to structure your site for maximum benefit in the SERPS (search engine results page’s)
- Off-site SEO
Your SEO agency will give you guidelines to start your off site optimisation. Off site SEO is all about gaining links back to your site with good keyword focused linking text.
What constitutes a good link
A good link is a link that contains your keywords, is within page content and is on a page directly related to the theme of your main site.
A short list to get you going on link building
- Blog Commenting
- Posting blog posts
- Directory submissions
- Social Bookmarking
- Article Submissions
Smaller companies have different goals from larger businesses
SEO is the science of getting top search engine rankings, If you have a bottomless pit of money, getting top rankings is easy, you just chuck large amounts of cash at generic terms related to your business on pay per click marketing. Many small businesses don’t have this amount of cash to repeat this exercise month after month
If your a small business your marketing on and off line is your life blood. Without customers you are not in a position to continue trading. Larger companies have reserves of cash to fall back on if things are a bit slow. They will often employ teams of sales people banging the phone all day to produce sales and new customers.
SEO is Constantly Developing
SEO is in a constant state of flux. Search engines are constantly looking for the best way to return relevant results and on the whole are getting smarter at picking up on the automated drivel that once filled the search results. Although it is possible to perform your own SEO it is always best to get an SEO Agency in to help you. The cost of a few hours of SEO wisdom can pay huge dividends in the future giving you a roadmap to help your site get great rankings.
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