If you have been keeping an eye on the Google guidelines as reported by Shaun Anderson they have changed

From:

“Can competitors harm ranking? There’s nothing a competitor can do to harm your ranking or have your site removed from our index.”

To:

“There’s ALMOST nothing a competitor can do to harm your ranking or have your site removed from our index.”

Then on March 14th to:

“Google works hard to prevent other webmasters from being able to harm your ranking or have your site removed from our index. If you’re concerned about another site linking to yours, we suggest contacting the webmaster of the site in question.”

So as we see Google is rewording, what does this mean. Many people see Google as the enemy and suspect Googles game plan is just profit by having search dominated by paid search results killing websites that don’t/cant pay for paid search listings.

We are seeing negative SEO companies springing up. A sort of assassin for websites working hard to kill your business. I recently read a forum post about a case study done detailing the take down of http://www.justgoodcars.com/ the owner tried to contact Google via its forums to no avail and if you check the rankings even today there is no sign of the site for the major keywords targeted

What is Negative SEO

Simply put Negative SEO is simply building lots of low quality links in a very short space of time. As a rule of thumb the easier it is to get those links the lower quality they will be. Of course there are going to be exceptions but not many. In the past Google always maintained that this sort of thing was not possible and low quality links carried very little weight and would not influence rankings positively or negatively.

The ability for a competitor to have a control of your rankings is going to have far reaching ramifications within the on-line business community. The world of SEO just got a whole lot darker. I’m interested to see when will Google take action will it be when the victim of an on line take down takes off-line action? We will have to wait and see. If Google does nothing then many will see it as part of the plan to make everybody switch to paid search.

One of the things that I love is Dropbox . Dropbox is a cloud based backup service that is accessible on almost all connected devices. It works great on Ubuntu with a Gnome front end as it is tightly tied into the Nautilus file manager. When you install the deb package on KDE it says it installs fine but nothing happens. I have found a very simple way to get this working.

• Open your file manager (dolphin)
• Click on Root
• Navigate to usr\share\applications
• Find the file dropbox.desktop
• Click , this will let you download the dropbox daemon and set up the program

Job done simple!

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A telemarketing script is a great way to did your toe in the water in telesales by giving yourself a structure to follow and not end up with the awful situation of silence with you not knowing what to say

Telemarketing is, for many company’s the first contact they make with new clients. Done correctly, it can be the fastest way to build a business from a standing start. Done incorrectly it can alienate many potential clients and create a not so welcome reputation.

Telemarketing scripts are best used as a framework, a way to structure a call to provide the route to your goal by simply following a few simple steps

Know your Goal

A goal, is the end result you wish to achieve. Do you want to sell a product or service directly over the phone or is it to set up an appointment. Like a map, knowing the final location allows you to plot the best path.

Talking to the correct person !important

When you have made contact you need to be talking to the the right person if you are not, you are wasting selling time. The correct person is known as the decision maker, the decision maker is the person that can authorise you to get paid.

Names

Find the persons name and title depending on the context of the call you can either address them as Mr/Mrs/Miss/Ms. or by there first name. As a rule of thumb try to gather how they would be addressed in the organisation

Step One

Assuming you are speaking to the correct person you should introduce your self and your company this can simply be,

“Hello Jenny, My name is Bob I’m calling from ABC Marketing”

Step Two

The reason for your call. Why are you interrupting these busy people. This is the hook part of the call, It needs to be punchy and concise; the reason why they should listen to the rest of what you have to say.

“Jenny ABC Marketing help businesses like yours to get more clients.”

There may be times when you have been given the contact name by an existing client so you can work this into the conversation.

“Jenny ABC Marketing help businesses like yours to get more clients. Bob Proctor gave us your name as we have done such a great job for his marketing he thought we could do the same for you”

Step Three

Open Questioning
Open questioning is about asking questions that can not be answered with one word answers such as yes or no.

Open question examples

“Jenny how do you currently market your company”

“Jenny how successful has your marketing plan been in the past”

Questions that can be answered with a single word are known as closed questions. In the opening stages of a call they can kill it dead by giving you no-where to go.
Using open questions you will get your prospect chatting about the company giving you a more rounded overview prompting you to ask better questions to establish a need for your product or service.

Active listening
To be interesting you have to be interested, show you’re listening to what your prospect is saying be repeating back key terms and delving further in.

Building Rapport

Building rapport is about being liked and liking who your talking to. People buy people, building a business relationship is as much about personalities as it is about the product or service. I find the best ways to build rapport is to be interested in the other person not just pretending but to have a genuine interest in people and what they are doing. I work with someone who has an amazing knack of building rapport with someone very quickly by doing this she increases her sales without even trying.

When you write your telemarketing script use these pointers to build an effective framework to hang your personality on and make it yours.

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