Category: Uncategorized

SEO Agency For Small Business

Posted by admin – 25/06/2010

What can an SEO Agency Do for the Smaller Business

The internet is the place where, with the right seo company the smaller business can compete with the big boys. Getting the right advice is essential to success and it may not cost as much as you think. An SEO consultant can give you the tools you need to push your business forward online. If your willing to do the work yourself you may find a 2 hour session is enough to get you on the right track

What an SEO consultant will provide for you


  • Keyword Research

Identifying the right keywords is the basis of a well performing website. Choosing the wrong keywords and you may only get a few visitors or you may get hundreds who don’t buy anything. My take on this is, try to become the perspective customer, identify what they want and why they buy then tailor your content to them.

  • Improve Your Site Structure

Site design can have a large impact on your on page SEO efforts your agency will be able to advise you on how to structure your site for maximum benefit in the SERPS (search engine results page’s)

  • Off-site SEO

Your SEO agency will give you guidelines to start your off site optimisation. Off site SEO is all about gaining links back to your site with good keyword focused linking text.

What constitutes a good link

A good link is a link that contains your keywords, is within page content and is on a page directly related to the theme of your main site.

Finding Links

A short list to get you going on link building

  • Blog Commenting
  • Posting blog posts
  • Directory submissions
  • Social Bookmarking
  • Article Submissions

Smaller companies have different goals from larger businesses

SEO is the science of getting top search engine rankings, If you have a bottomless pit of money, getting top rankings is easy, you just chuck large amounts of cash at generic terms related to your business on pay per click marketing. Many small businesses don’t have this amount of cash to repeat this exercise month after month

If your a small business your marketing on and off line is your life blood. Without customers you are not in a position to continue trading. Larger companies have reserves of cash to fall back on if things are a bit slow. They will often employ teams of sales people banging the phone all day to produce sales and new customers.

SEO is Constantly Developing

SEO is in a constant state of flux. Search engines are constantly looking for the best way to return relevant results and on the whole are getting smarter at picking up on the automated drivel that once filled the search results. Although it is possible to perform your own SEO it is always best to get an SEO Agency in to help you. The cost of a few hours of SEO wisdom can pay huge dividends in the future giving you a roadmap to help your site get great rankings.

Latest project Petrol lawnmower

Posted by admin – 08/06/2009

Latest project http://petrollawnmowerdeals.co.uk a price comparison site based on affilistore 2 selling petrol lawnmower

SEO You Need to Plan Ahead

Posted by admin – 03/06/2009

Planning ahead in the world of SEO

When we place a site on the Internet. we assume that the magic Internet shepherd will show our potential customers the way to our fantastic new website. They will instantly fall in love with our product offerings and make us rich over night, shame we live in this reality and not that one.

SEO planting the seed

Search engine optimisation is like gardening we first place our tiny new website onto the internet, get a few incoming links to help it take root in the search engines and very soon we have our site being found for our site name.

Initially you may find that you start ranking quite well for some terms, you may even think to yourself that this SEO business is easy you don’t know what all the fuss is all about. My word of advice is don’t get comfortable you going to head down with a bump. When you first enter the search engines you get a new site boost giving the engines time to decide just where to place you. After a couple of weeks you suddenly start loosing rankings and drop into the depths of the SERP’s (search engine results page) the only exception to this rule would be if you are ranking for uncompetitive uncontested search terms.

The only way is up

After you have dropped,you may feel dejected and depressed but don’t loose hope, as the great Yazz said “the only way is up”.

Now is the time for some work I assume that your page’s are already optimised on page if not you need someone like me to do that part for you.

Then you need some incoming links not just any links but on topic links from web sites that are related to your business sector so if you sell grass seed get links from web sites that sell petrol lawnmowers for example. If you can get the link text to contain your target key phrases (these help a lot with the rankings ) I hope you see where I’m going with this.

It takes anywhere from 6 months to two years to get a website established in the SERP’s so if your planning on running a business on-line start plaining your website now.

Planning Your Website Before Talking To Your Web Designer

Posted by admin – 30/03/2009

Website Planning
When you think about getting a website a lot of people under estimate the planning involved in creating a good website. As the old saying goes “fail to plan – plan to fail” and never is this more true , then with web design.

Building a website is not just about putting something on-line , its about thinking your way through the process. Knowing that it will work and knowing what you want it to do.

I have put together a few pointers to get you started with what you need to do before you actually get  anything onto the net.
The websites goal

You need to know, what you want your site to do,  i.e. is it selling a tangible product , an Idea , service, capturing names for a mailing list to name a few. Without knowing this your designer will be aiming without a target , defining your goal will make it easier to design something that will meet your needs.

Your target market
Who are you selling to and how are you planning on reaching them. Marketing options for a website are Search Engine Optimisation, Pay Per Click Marketing, Social Media and of course traditional advertising. Knowing your demographic will help the web designer to design appropriately, if your selling to teenagers you need a design that ties in with there values.

Research
Before we do any project we query the search engines for how many searches a day are taking place for that service or product. If nobody’s looking, then the project would be a waste of money. We don’t take on projects that do not stand a good chance of making a return, nor should you. If you find there is no searches for your product, move on to a new venture because you will not make any money

E-commerce
With regard to an e-commerce site take a generic core term related to your industry to find out the size of the market.

Colour schemes
Do you have a particular corporate identity that you would like to stay with, or is this a totally self contained site giving more freedom to the look.

Copy
With regard to written text for the site you would need to provide your designer with the text in electronic form, it would be preferable in rich text format , or you can source a professional copywriter.

Next stage
After you have ascertained that there is a market for your product or service contact your web designer who would then produce a mock-up of the design. and send it to you via email for your approval, once you have a design that everyone is happy with, you can then move on to getting the  website built and implemented

Work In progress Subzerorefrigeratedvanhire.co.uk

Posted by admin – 28/10/2008

Current work in progress for SubZero refrigerated van hire