Latest project http://petrollawnmowerdeals.co.uk a price comparison site based on affilistore 2 selling petrol lawnmower
Category: Uncategorized
SEO You Need to Plan Ahead
Posted by – 03/06/2009
Planning ahead in the world of SEO
When we place a site on the Internet. we assume that the magic Internet shepherd will show our potential customers the way to our fantastic new website. They will instantly fall in love with our product offerings and make us rich over night, shame we live in this reality and not that one.
SEO planting the seed
Search engine optimisation is like gardening we first place our tiny new website onto the internet, get a few incoming links to help it take root in the search engines and very soon we have our site being found for our site name.
Initially you may find that you start ranking quite well for some terms, you may even think to yourself that this SEO business is easy you don’t know what all the fuss is all about. My word of advice is don’t get comfortable you going to head down with a bump. When you first enter the search engines you get a new site boost giving the engines time to decide just where to place you. After a couple of weeks you suddenly start loosing rankings and drop into the depths of the SERP’s (search engine results page) the only exception to this rule would be if you are ranking for uncompetitive uncontested search terms.
The only way is up
After you have dropped,you may feel dejected and depressed but don’t loose hope, as the great Yazz said “the only way is up”.
Now is the time for some work I assume that your page’s are already optimised on page if not you need someone like me to do that part for you.
Then you need some incoming links not just any links but on topic links from web sites that are related to your business sector so if you sell grass seed get links from web sites that sell petrol lawnmowers for example. If you can get the link text to contain your target key phrases (these help a lot with the rankings ) I hope you see where I’m going with this.
It takes anywhere from 6 months to two years to get a website established in the SERP’s so if your planning on running a business on-line start plaining your website now.
Planning Your Website Before Talking To Your Web Designer
Posted by – 30/03/2009
When you think about getting a website a lot of people under estimate the planning involved in creating a good website. As the old saying goes “fail to plan – plan to fail” and never is this more true , then with web design.
Building a website is not just about putting something on-line , its about thinking your way through the process. Knowing that it will work and knowing what you want it to do.
I have put together a few pointers to get you started with what you need to do before you actually get anything onto the net.
The websites goal
You need to know, what you want your site to do, i.e. is it selling a tangible product , an Idea , service, capturing names for a mailing list to name a few. Without knowing this your designer will be aiming without a target , defining your goal will make it easier to design something that will meet your needs.
Your target market
Who are you selling to and how are you planning on reaching them. Marketing options for a website are Search Engine Optimisation, Pay Per Click Marketing, Social Media and of course traditional advertising. Knowing your demographic will help the web designer to design appropriately, if your selling to teenagers you need a design that ties in with there values.
Research
Before we do any project we query the search engines for how many searches a day are taking place for that service or product. If nobody’s looking, then the project would be a waste of money. We don’t take on projects that do not stand a good chance of making a return, nor should you. If you find there is no searches for your product, move on to a new venture because you will not make any money
E-commerce
With regard to an e-commerce site take a generic core term related to your industry to find out the size of the market.
Colour schemes
Do you have a particular corporate identity that you would like to stay with, or is this a totally self contained site giving more freedom to the look.
Copy
With regard to written text for the site you would need to provide your designer with the text in electronic form, it would be preferable in rich text format , or you can source a professional copywriter.
Next stage
After you have ascertained that there is a market for your product or service contact your web designer who would then produce a mock-up of the design. and send it to you via email for your approval, once you have a design that everyone is happy with, you can then move on to getting the website built and implemented
Work In progress Subzerorefrigeratedvanhire.co.uk
Posted by – 28/10/2008
Current work in progress for SubZero refrigerated van hire