A Blog Or a Regular Website – Which is Best?
I receive many questions about which are better: a blog or a regular static website. Often times, they have heard that blogs are more Google-friendly than a regular website. Everyone has probably read that Google loves blogs. Well, that is true, but there is nothing inherent about blogs that Google loves. The truth about blogs [...]
10 Rules of Starting a Small Business on a Budget
Leave your ego at home. I mention this because a long time ago I had a friend who announced that he had gone into business and was going to be the next big web entrepreneur. He borrowed 50k off of his parents which he promptly blew on hosting parties and hiring out night clubs under [...]
What Form of Online Marketing is Best for You
On-line marketing seems to be creating buzz, lots of it. Marketing directors seem to be scratching their heads, they know how powerful a tool it is, but, don’t know just how it can be implemented to there current projects. What I’m going to do today is layout the benefits and disadvantages of using particular on-line [...]
Planning Your Website Before Talking To Your Web Designer
When you think about getting a website a lot of people under estimate the planning involved in creating a good website. As the old saying goes “fail to plan – plan to fail” and never is this more true , then with web design. Building a website is not just about putting something on-line , its [...]
New Website design
We are making over our main website and defining what we offer , after some feedback from customers who informed us that it was unclear as to exactly what we did other then web design so we have sectiond off our main site and made the pages more specific Web Design Search Engine Optimisation Pay [...]
Marketing Return on Investment Calculations
When you pay for any sort of marketing you need to track the return of your investment. Spending money on marketing without any way to track the costings and profit from such an endeavour is a fools errand. The question arises as to the best way to measure this return, is it with sales or [...]
Effective Small Business Marketing
With a small business there is nothing more important then customers, without them you just do not have a business, period. However, getting to those customers can be difficult, so how can you overcome obstacles and press on with getting to those consumers who want to buy your product or service. Effective Marketing Is the [...]
Setting Up a Home Office on a Budget
When you think of starting a business you start to wonder if you will ever be able to afford it and this can put the whole idea into the “I can’t afford it box” but don’t despair I have some money saving tips to help you get closer to being your own boss. This article [...]
Being a small business is like fighting a war
Being a small business with limited resources is like fighting a war with low ammo, every shot counts. And no place is this more true then your marketing. You can let your marketing budget run away with you very easily and not have any money left. In my time, I have run a few businesses [...]
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