It is so important to do your keyword research and to do it correctly. Keyword research is using data collected from the search engines to discover what people are searching for on the internet. Using this data you can tailor your website to meet the needs of your target market. The aim is to find keywords or phrases that receive a lot of search interest but do not have a high number of sites competing for the search term.
Optimise Your Title tag
In the world of on page SEO the title tag is one of the most important parts to optimise and lays down the foundation of the web page theme. Optimising your title tag will help you focus your page on your target market.
After you have completed your research you will have a set of phrases that you wish to target. Pick the phrase or phrases. If your clever with your choices you could target two or three phrases at once an example : pink widget supplies, it would help you rank for the main phrase and “Pink Widget” and “Widget Supplies “
Have Great Content that Gives Something to your Customer
Having great content is a must, firstly it tells the search engines what your website is all about and secondly, well crafted persuasive copy will get people to buy from you or make contact. The formula is simple work out what people are looking for (your keyword research) and give it to them. People will land on your site because the want something. It could be information, a product or a service In very young sites I would recommend no less then 300 words in each page. This gives the search engines a good chance of understanding your content
break up your content with H1 H2 and H3 headings
People read differently online then they do off line. Make it easy for them to find the information they are looking for by providing meaningful headings to your page sections. For an SEO advantage include some of your key phrases in your headings. Use your main key phrase in the H1 tag and your supporting phrases in the H2 and H3 tags don’t over do it, write for people first and the search engines second.
Use good quality images
The quality of the images used on a website can have a dramatic effect on the design. No matter how good your web design is if you use low quality pictures and photographs it will impact negatively on the overall feel. There are some good Stock Photo Repository’s online where you can pick up great images for a few pounds.
Use the Alt and Title attribute
The alt tag is used for screen readers for to describe an image but the search engines also find it useful for the same reason. The use of both the image title tag and the alt tag can help with your SEO by providing another way for you to add relevant key phrases to your web page
Optimise your Site for Speed
Google recently introduced site speed as part of the formula for ranking a website. The speed is measured by how quickly the site loads into a viewers browser. You can help this by reducing the overall size of pages, optimising image sizes and taking advantage of image caching. Speed optimisation for your website is not just a good idea for the search engines, but is good for users to.
Use file caching
<FilesMatch "\.(jpg|jpeg|png|gif|swf)$"> Header set Cache-Control "max-age=604800, public" </FilesMatch>
Use the above code in your htaccess file to allow images and flash to be cached for a week
Make it Easy for People to Contact you
Have you ever heard the phrase “don’t make me think” it means make it as clear as possible how to contact you. Boldly display your contact details or contact forms on pages.
Again going back to “don’t make me think” make sure your navigation is clear and logical and for SEO include your keywords in the navigation links. Stick with convention when possible place menus where people expect menus to be.
Include Calls to Action
Calls to action is an advertising phrase it means tell the user what you want them to do. A simple example is “call now” or “contact us today” this is planting the seed for them to perform an action i.e. to call you.