buyer-personas

Using Buyer Personas to Increase Conversion Rates

The benefits of online marketing especially SEO and pay per click marketing via the search engines is that you can get in front of a prospect just at the point they are looking to make a purchase. Don’t squander this opportunity you need to build the right message. This is all important, the right message delivered in the right way. …

what is internet marketing

What Is Internet Marketing

To people outside the online marketing industry there seems to be some confusion over what is internet marketing. When you think of marketing on the internet the most widely known and publicised discipline is SEO or search engine optimisation closely followed by social media. So what is Internet Marketing Internet marketing is very much like traditional marketing the only difference …

Digital Marketing Blueprint

Digital Marketing Blueprint

Are you a business owner needing to get more customers  or a fellow Internet marketing bod looking for information then this internet marketing blueprint is for you . A step by step guide for setting up and executing an online marketing campaign to raise awareness and help you gain more customers. The Blending of Offline and Online Marketing In the …

Hitman-3

Negative SEO and its Impact on Search and Your Business.

Negative SEO has suddenly got very big news in the internet marketing world, its also making some people very worried. Google has long maintained that a competitor could not do anything to damage your ranking. Those of us in online marketing knew different. If you have been keeping an eye on the Google guidelines as reported by Shaun Anderson they have …

HTML Filler Text

As a Web Designer you have to get a general idea about how a page/site is going to look like before the customer has given you the final website content. add to this the need to style the content with CSS we need somthing to style. I have put together a selection of common HTML tags or HTML Filler text …

10 Things you can do to Improve your Website Performance

Keyword Research It is so important to do your keyword research and to do it correctly. Keyword research is using data collected from the search engines to discover what people are searching for on the internet. Using this data you can tailor your website to meet the needs of your target market. The aim is to find keywords or phrases …

SEO Meta Tags

Here’s short post on SEO meta tags. For the majority of search engines the meta tags have zero relevance to ranking a page in the search engine algorithm. It hasn’t always been like that in the past the main ranking factor was the meta tags, like any thing that can be humanly changed we had the years of the meta …

SEO Pricing

SEO is very important to the online business with on average the number of leads the search engines produce being anything from 60% – 100% of the visitors to a website. So as an SEO how do you work out your SEO pricing. I find this part of the job one of the hardest. Search engine optimisation and pricing, it …

Why Can I not find you online

I’m frustrated, in fact I’m really frustrated. Part of the reason is my washing machine is on the blink and I’m down to my, only in the house cloths. The second and main reason is, I can’t find the contact details for the washing machine repair man. I don’t want to just call anybody out of the paper due to …

Social Media vs SEO

Social Media vs Search Engine Marketing

To start with this post started off as a comment in response to MOGmartins post about Social Media, PR vs Traffic. Where the argument is, whether social media sites, like facebook and twitter are of use to large corporations as traffic sources, or are they just vehicles for public relations and one to one, or one to many communications. Now …

How to Write Effective SEO Copy for Websites

All websites want to be listed at the top of the best known search engines. Website developers and business owners alike understand that an effective site involves more than simply spending time and money on a good design. The overall goal is to get visitors to the website and then make it 'sticky', using good, solid content to keep them …

Simple SEO: How To Create Content The Search Engines Will Like

Improved search positioning means greater exposure to targeted traffic, but few E-Biz owners really understand how to run an effective search engine optimization (SEO) campaign. According to Andy Jenkins, founder of online business forum http://StomperNet.com, “Your web site ranking is determined, in large part, by the quality of your content – it must be both compelling to your visitors and …

Best WordPress Plug Ins For SEO

The fact that having a website is good for your business may sound like a cliché given the number of times you may have heard it already. But what you may not know yet is that just having a website is not a guarantee for success. With so many websites on the internet, your business will only do well if …